In Class Research 2/9

Key Research Question: How does the mass media in advertising affect the psyche of consumers?

Bibliography: The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences
Ritson, Mark ; Elliott, Richard
Journal of Consumer Research, Vol.26(3), p.260-277 [Peer Reviewed Journal]


Bibliography: Death and mourning in technologically mediated culture.(Report)
Gibson, Margaret
Health Sociology Review, Dec, 2007, Vol.16(5), p.415(10) [Peer Reviewed Journal]

Bibliography: Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions
Pookulangara, Sanjukta ; Koesler, Kristian
Journal of Retailing and Consumer Services, 2011, Vol.18(4), p.348-354 [Peer Reviewed Journal]

Bibliography: Brand communications in fashion categories using celebrity endorsement
Carroll, Angela
The Journal of Brand Management, 17, 2, 146-158(13) [Peer Reviewed Journal]
2009