The Proposal

The Proposal

With our culture, the internet media is becoming more enticing, relative,and prevalent in society. Many advertising companies are using social networking sites and various forms of media to attract consumers to their business. The psychological role advertising companies play in the media can deeply effect consumers in a positive or negative aspect. With that being said, my paper will be about the mass media in advertising and how it subliminally conditions our society.

This is important because with our culture, media plays a huge influence on our behavior as consumers. Consumers reactions to the subliminal messaging has turned our society superficial. My paper will be targeting social networkers; Purdue University-Calumet students; and Consumers.

I will be researching how this effects the psyche of consumers using academic journals, books, internet sources, and magazines.

I hope to shed light on the effects of consumerism and our behavior as consumers, to help enlighten my audience on how we can be subconsciously programmed to act and react to what we see and hear.