Topic Definition

Background: With our culture, the internet media is becoming more enticing, relative,and prevalent in society. Many advertising companies are using social
networking sites and various forms of media to attract consumers to their sites. The psychological role advertising companies play in the media can deeply effect consumers in a positive or negative aspect.

Purpose: This paper will look at the psychological effects advertising has on the
public through our electronic media. My goal is to make my audience aware of
the mental and physical implications of mass media advertising.

Working Title: "Advertising: Mass Media Junkie"

Key Question: In What Ways Does the Mass Media Effect the Psyche of its Consumers?

Sub Questions: How does subliminal messaging effect consumer behavior? What ways do advertising companies design their campaigns to appeal to the public? How does advertising work in social networking environments?